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Like shiny red sports cars turn heads and stunning red dresses at weddings upstage brides, Benjamin Moore’s charismatic Color of the Year 2023 is a scene stealer that exudes confidence and demands attention. Every. Time.
Raspberry Blush 2008-30, a richly saturated red-orange that enlivens our surroundings and awakens our senses, is unapologetic in its bravado while making a bold statement. This color is no backdrop. It’s a center stage, big-name-on-the-marquee kind of showshopper ready for its close up. It makes color the star.
“People are ready to bring color back into the home, taking a step outside their color comfort zones,” said Andrea Magno, Color Marketing & Development Director at Benjamin Moore.
“Raspberry Blush 2008-30 and the Color Trends 2023 palette empower the use of statement colors that deliver delight and personality, while transforming rooms for incredible results.”
Breaking free of the trend toward muted, softer paint colors that may have been reflective of a mood, but didn’t make a particular statement or take a stand, this year’s Color Trends choices are changing the conversation.
Led by vivacious Raspberry Blush, this complementary palette celebrates color to influence dramatic transformations. Together or separately, they can revitalize a living room, revive a dining room or rouse sleepy architectural details. Quite simply, they add “rawr” to wherever they go, from feature walls to front doors.
Discover the eight exceptional hues each selected for their distinct presence and personality, all of them sure to push creative buttons and design boundaries while inspiring greater color confidence.


Green has always had a place in interior design. It bends with the times, showing up as sage one decade and forest the next, but it never truly disappears. When Benjamin Moore's color team narrowed down their options for 2027, green kept coming back to the table.

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